China Roadshow 2023

Autumn 2023, Peking und Shanghai

Frankfurt Convention Bureau -  Team China
Frankfurt Convention Bureau - Team China - © David Vasicek

As an integral part of a special marketing initiative, the Frankfurt Congress Bureau (FCB) will for the third time be taking part in the “China Roadshow”, a four-day event organised by the GCB’s branch office in Beijing. Aside from hosting a presentation in front of 30 prominent decision-makers from the MICE sector, the event will also provide participants with the opportunity to network with more than 25 representatives from various MICE agencies. The event concept also features two discussion rounds, a workshop and a dinner function as well as two business lunches with some 20 agency representatives held in two separate cities. On the whole, the event offers the FCB an excellent opportunity to present the congress and conference destination of Frankfurt to numerous journalists from important MICE trade magazines.