“Frankfurt MICE 2030” is a business collaboration consisting of the Frankfurt Convention Bureau, Messe Frankfurt Venue GmbH, DEHOGA Frankfurt Rhein-Main and the Frankfurt Hotel Alliance. The association sees itself as a key driving force behind Frankfurt’s special events industry, following the shared vision of transforming Frankfurt into Germany’s leading destination for meetings, incentives, conventions and exhibitions (MICE) in accordance with the so-called “Masterplan Tourism Frankfurt 2030”.

The specific aims of the new initiative include the joint elaboration of concepts specifically coordinated in line with Frankfurt’s touristic development and marketing strategy as well as the promotion of Frankfurt as a leading global MICE destination.

The association will bundle important expertise from the MICE industry, seek financial support and combine diverse perspectives in order to achieve the jointly elaborated objectives. Other interested parties and potential partners are of course welcome to join.